Rag & Bone

For their new campaign, Rag & Bone decided to hand over the clothing and cameras to the models, and let them do all the work. As expected, the result is much more personal than usual and in my opinion, more interesting. I mean, how often do we really get to see Abbey Lee shave her legs? This is by far one of my favourite campaigns, not because it looks good, but because the idea is so different and new.